Description
- Spearhead the technical content team
- Manage a team of freelancers
- Plan and manage technical content projects and ensure timely completion
- Monitor and update stakeholders on scheduled contribution
- Ensure seamless communication and collaboration between all stake holders
- Client management
- Role contribution
- Identify the scope of improvement while understanding the line of business
- Suggest content strategy by understanding the target audience, their needs, and purpose
- Plan content distribution across suggested channels
- Take client briefing
- Create sitemaps
- Create content calendar for retainer clients
- Coordinate with writers to complete the project on time
- Website review and consulting for content revamping or fresh website content
- Individual contribution
- Technical content – blog, PR, product description
- Creative content – Advertisement and marketing content
- Review and proof reading before delivery of content
- Generate keywords from Google Keyword Planner
- Technical content writing and development:
- SEO strategy and design
- Conduct detailed secondary research while blog writing, article finalization, CIO guides and whitepapers
- Ensure that the content and the context both are crisply represented with strategized backlinks and references
- Collaborate with the graphics designing team to include short animated videos with blogs and articles to create an impact and attract the target audience
- Quora answer contributions – Monthly activity
- QC of newsletter contributions
- Daily social media posts
- Digital marketing:
- Initiate event partnerships (media partnerships/ research partnerships/ strategic partnerships)
- Internally coordinate with SEO, graphic designing and marketing teams
- Promote banner image and design backlink strategies with event management firms
- Write social media posts
- Enabler in whitepaper strategy, design and formalization
- Facilitate bulk email distribution to promote events
- Collaborate with event managers to finalize on time slots for speakers in these events
- Collaborate on press releases for the research team – This is an extended responsibility where I do a QC on the content
- Newsletter strategies:
- Collaboration with internal teams for newsletter contributions
- Single handed strategy planning and communications with business leaders across industry verticals to garner guest columns